After months of bouncing ideas back and forth of company names and researching what domains were available ‘zapdrives’ was selected and settled on by the team.
The brand was created to appear new to market, fun, yet professional. Unlike all of the corporate companies in the promotional industry we thought it would be good to take a stance and go the opposite direction—and it worked.
The brand is recognizable and the website is indistinguishable from all of the competition worldwide. There is no chance of getting the brand mixed up with another, because it is so distinctively different.
Developed to show what the business does with the graphic and name alone, the Zapdrives logo was created in a relatively short period of time. In fact, it was made just for launch as an almost temporary visual. The immediate reaction to the logo however, was that everyone loved it right away. And so it has never changed.
A complete branding package was created including full 5-color palate, PMS, RGB, and HEX codes, fonts, shapes, and background textures. All of these together ensure the brand is unified across all platforms and marketing materials.